Target

   In 1962, the Dayton Corporation entered the discount merchandising business with its first Target store in Minneapolis. In 1969, the Dayton Corporation merged with the J. L. Hudson Company to form the Dayton Hudson Corporation. Target introduced "plan-o-grams," which were designed to give a certain image to all of the stores and, by 1975, the stores were Dayton's largest revenue producer. In 1990, the first Target Greatland opened and offered a wide range of products for sale to consumers; in 1995, its first Super Store in Omaha, Nebraska, opened. In 2000, the Dayton Hudson Corp. changed its name to Target and it began to enlist name designers to create product exclusively for them such as housewares by Michael Graves, decorative touches by designers Cynthia Rowley and Ilene Rosenzweig, home furnishings by Philippe Starck, and maternity clothing by Liz Lange. In 2003, Isaac Mizrahi signed on to design a line of affordable clothing. The store has a new and modern approach that has been a model for other retailers. By 2005, Target operated more than 1,300 stores in 47 states. In 2006, Target's Go International program signed on British designer Luella Bartley to design a capsule collection. In 2006, in its ongoing pursuit to bring design to the masses, Target opened the Target National Design Center at the Cooper-Hewitt National Design Museum in New York City. It also supported the Minneapolis Design Institute and the Museum of Modern Art, as well as sponsoring the Cooper-Hewitt National Design Awards and other museum special shows and events.